​
* Memes with the same message but different pictures/text are interpreted differently. Men have to see a woman’s face on a meme to think it’s about women, but women identify a patriarchal message behind it.
​
* Women are more likely than men to be offended by a meme which portrays them in a trivial light.
​
* Noone really picked up on the assumptions of the academic literature referenced in the research proposal, that memes about friend-zones target women also.
​
* Group dynamic: one male and one female in particular liked to argue against each other, which allowed for great dialogue, although I can’t be certain they’d think as polarised as they did in the focus group when not up against each other.
* With the 13 Reasons Why meme frames, the majority of the group were offended - but not at the representation of women. For a meme to be deemed offensive and wrong for the way it stereotypes a woman, the subject of that meme must be in deep despair, as Hannah Baker was.
Conclusion
References
> Kendall, L 2002, ‘Hanging out in the Virtual Pub: Masculinities and Relationships Online’, California, University of California Press
> Milner, R 2013, ‘Hacking the Social: Internet Memes, Identity Antagonism, and the Logic of Lulz’, The Fibreculture Journal, Vol. 22, accessed 6th April 2018, pp.62-83, twentytwo.fibreculturejournal.org/
> Miltner, M 2014, ‘”There’s no place for lulz on LOLCats”: The role of genre, gender and identity in the interpretation and enjoyment of an internet meme”, First Monday, Vol. 19, No. 8, accessed 5th May 2018, http://firstmonday.org/ojs/index.php/fm/article/view/5391/4103#p4
> Nakamura, L 2002, ‘Cybertypes: Race, Ethnicity and Identity on the Internet’, New York, Routledge
> Phillips, W 2012 ‘LOLing at Tragedy: Facebook trolls, memorial pages and resistance to grief online’, First Monday, Vol. 16, No. 12, accessed 5th May 2018, http://firstmonday.org/ojs/index.php/fm/article/view/3168/3115